Benefits of Waiters Race sponsoring
The main key words in mind when thinking about or attending a Waiters Race are Elegance, Professionalism, Talent, Pleasure, Culture, Fun, Dynamism, Tradition, Sport, Competition, Challenge.
Waiters Race particularly fits to sponsors that are naturally linked to the universe of cafe, food & beverage industry, tourism and leisure. For instance, beer, wine, soft drinks and coffe producers as well as cafes and restaurants chains, hotels and tourism actors are particularly interested in taking advantage of this event to increase brand awarness and communicate with their customers.
Off course, companies running businesses in other fields can also benefit from sponsorship due to the fact that Waiters Race relates to many general and positive ideas in the audience. This is the case for instance regarding services companies that can communicate on the quality of their services and their dynamism. This is the reason why Waiters Races are oftently sponsored by Telecom companies, Banks and Insurance companies.
The benefits of Waiters Race sponsorship depend on the type of sponsorship it decides to activate. Generally, the Waiters Race organizators offer a very large range of products in their sponsorhip package.
A Waiters Race sponsor can benefit from sponsorship many ways in, such as:
1. Enhancing Image/Shaping Consumer Attitudes
A company looking to improve how it is perceived by their target audience. Sponsoring events are likely to shape buying attitudes and help generate a positive reaction. Coca Cola, for example is always looking to generate a positive influence of their products in the minds of their consumers and as such regularly support events they feel can influence consumer opinions.
2. Driving Sales
Sponsorship is an efficient promotional tool. Waiters Race allows sponsors to showcase their product attributes on the race site. Food and beverage companies often use sponsorship to encourage samplings and sales. Sponsorship allows companies to reach an audience in a relaxed and cultural environment where attendees are open to new ideas and eager to try new things.
3. Heightened visibility/Creating positive publicity
Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity through Waiters Race helps create heigthened visibility of products and services. Various media usually covering the Waiters Race include sponsors names and/or photos that generate media coverage that might otherwise not have been available.
4. Differentiating from competitors
The mere act of sponsoring a Waiters Race, especially an exclusive sponsorship, is a significant way to create competitor differentiation. This is particularly helpful if your company wants to combat a competitor with a larger ad budget. Sponsorship allows smaller companies to compete with their industry giants.
Target audiences often perceive sponsorship in a positive way. They see you as making a greater effort to support the event, often allowing more or better activities to take place as a result of your sponsorship.
5. Helping with good « Corporate Citizen » role
Another powerful sponsorship objective allows companies to be viewed as a « good neighbor ». To be seen supporting the community and contributing to its economic development is extremely powerful and creates enormous goodwill.
6. Enhancing business, consumer and VIP relations
The Waiters Race event ofently include special networking settings such as VIP receptions that constitute great opportunities to meet key customers and solidify business relationships in a relaxed atmosphere. It is important to evaluate each opportunity and look for ways it could tie into your marketing objectives.
Event Sponsorship, a key to powerful marketing
Event Sponsorship offers the possibility of achieving several goals at once. It is especially effective as a marketing tool because it can be a means of accessing a wide range of audiences. It can be particularly beneficial for companies that take part in international trade, because sponsorship transcends cultural and language barriers.
Sponsorship provides opportunities to gauge customer response to products immediately allowing business owners or executives relate directly with their customers, while they give customers the opportunity to try out the products on event site.
Improving visibility through positive publicity in the media is another reason corporate sponsorship of events, in particular those that attract large numbers of people like sports and cultural events. This kind of mass coverage by the media that the sponsor gets is usually unaffordable, if the company were to purchase it. In fact, sponsorship often can generate media coverage which may not have been otherwise available.
The advantages may also involve exclusive networking opportunities which can be used to meet significant customers and consolidate business associations.
Given the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate with their product or corporate image. Waiters race can provide you with unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige.
What is sponsorship?
Sponsorship is the financial or in-kind support of an event, used primarily to reach specified business goals. Sponsorship should not be confused with advertising which is considered a quantitative medium, whereas sponsorship is considered a qualitative medium.